Scott McCloud

Scott McCloud is a American cartoonist and comic theorist. He has some interesting concepts and sayings about comics. He has a good sense of art direction, he says that art tells stories visually. Scott McCloud wrote 3 books "understanding comics","reinventing comics" and "making comics" which are very inspiring in terms of but art direction and theories.

"Comics is a powerful idea, but an idea that's been squandered, ignored and misunderstood for generations," Mr. McCloud wrote. "No art form has lived in a smaller box than comics for the last hundred years. It's time for comics to finally grow up and find the art beneath the craft." 

"It's time for comics to balance the scales, see the world and broaden its horizons," he added. It's time for comics to go digital. 

"The ancestors of printed comics drew, painted and carved their time-paths from beginning to end, without interruption," Mr. McCloud wrote. And with the help of digital technology, he suggested, comics could break out of their boxes and get back to what he called "the infinite canvas."

In my opinion, I strongly agree with Scott McCloud's saying. There are plenty of space for comic to grow in the digital world. A good narrative structure can be more engaging and is enhanced with all available technology in the digital technology. Hypercomic has break through the box and made a unique and interactive way to engage with the user. It is only just a simple navigation with the animation of the graphic, sound and mouse click has made it stood out. Compared to the traditional comic, it contain more human interaction based experience as traditional comic's is fixed in small boxes in books. 



References

McCloud, S. (1994). Understanding comics. New York: HarperPerennial.

McCloud, S. (2000). Reinventing comics. New York: Perennial.